Program at a Glance

8:00 a.m. - 8:45 a.m.

Registration and breakfast

8:45 a.m. - 9:00 a.m.

Opening Remarks with Kara Mitchelmore, CEO and Mark Wood, Chair

9:00 a.m. - 10:00 a.m.

Keynote Presentation:
The Internet of Things – Crafting insight in a connected world

Greg Dashwood, Microsoft

10:00 a.m. - 10:25- a.m.

Emotion Analytics Can Predict What People Do and Explain Why They Do It

Lana Novikova, Heartbeat Ai Technologies Inc.

10:25 a.m. - 10:50 a.m.

Presidential Likeability vs “Unlikeability”

Andrew Konya, Ramesh and Merrill Raman, Penn Schoen Berland

10:50 a.m. - 11:10 a.m.


11:10 a.m. - 11:35 a.m.

Reincarnation: The Death and Rebirth of Marketing

John McGarr, Fresh Squeezed Ideas

11:35 a.m. - 12:00 p.m.

The New Age of Advertising Effectiveness Measurement

Melanie Drouin and Lesley Mistry, Research Now

12:00 p.m. - 12:30 p.m.

Lunch: Buffet

12:30 p.m. - 1:30 p.m.

Keynote Presentation:
When Behavioral Science Turns the Classical Marketing Model on its Head

Alex Hunt, BrainJuicer

1:30 p.m. - 1:55 p.m.

Social Insight in Action: The Power of Combining Social Media Analysis and Traditional Survey Research

Margot Acton and Vanessa Killeen, TNS

1:55 p.m. - 2:20 p.m.

The Automated Analyst: Why Jobs in MR are Under Threat from Smart Machines

Briana Brownell, Pure Strategy Inc.

2:20 p.m. - 2:40 p.m.


2:40 p.m. - 3:05 p.m.

Putting People Back into Quant Research: What Role can Voice & Video Play in Quant Studies?

Mike MacLeod, Lightspeed GMI

3:05 p.m. - 3:30 p.m.

Facial Biometric Ad Testing- Research Without Asking a Single Question

Bernie Malinoff, element54 and Norman Chang, Ontario Lottery & Gaming Corp

3:30 p.m. - 4:30 p.m.

Keynote Presentation:
From Specialists to One-Stop Shop: The Strategy to Environics Analytics' Growth

Evan Wood, Environics Analytics

4:30 p.m. - 4:45 p.m.

Closing Remarks

5:00 p.m. - 7:00 p.m.



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